Influencer & Affiliate Marketing Specialist (Bangkok-based, relocation provided)

Agoda's Brand team is a diverse group of strategists, brand managers, media planners, project managers, visual designers, and creatives. We are master collaborators who help shape and protect what consumers, business partners, and employees see, hear, and feel about Agoda to generate trust, desire, and long-term brand loyalty. As guardians of the Agoda brand, we combine creativity, data, and consumer insight to build recognizable identity and deliver meaningful experiences across markets.

About this role
The Agoda Ambassador program brings together creators, agencies, and Agoda teams to grow the business through authentic, performance-led content. The program operates across two verticals: Activities and Accommodations. This global individual-contributor role will lead the Activities vertical end to end, from creator acquisition and activation through agency partnerships, content growth, business strategy, and performance management. The role will also lead the engagement vertical across both Activities and Accommodations, own the program's cross-vertical automation agenda, and support broader Accommodations priorities where required. Success requires a strong commercial mindset, operational discipline, analytical fluency, and the ability to influence creators, agencies, and internal stakeholders.

In this role, you'll get to

Program strategy and business growth
• Lead end-to-end business and operational ownership of the Activities vertical within the Agoda Ambassador program.
• Develop and execute strategies to grow Activities bookings, active creators, posting frequency, and relevant content supply.
• Use data and business insights to identify growth opportunities, diagnose performance gaps, and prioritize initiatives.
• Work closely with the Activities Marketing team to create and activate promotional codes that support creator campaigns and business growth.
• Support broader Accommodations and Brand team priorities where required, while maintaining focus on core Activities metrics.

Creator, agency, and partner management
• Drive creator acquisition, onboarding, activation, and ongoing engagement for Activities.
• Scale agency partnerships by unblocking the onboarding pipeline and directly managing relationships with at least three agencies.
• Build trusted relationships with creators and partners, communicate expectations clearly, and resolve issues that affect participation or performance. 

Engagement leadership across Activities and Accommodations
• Lead the Agoda Ambassador engagement vertical across both Activities and Accommodations, defining the engagement strategy, priorities, and operating rhythm for creators and agencies.
• Own the cross-vertical engagement charter, including content calendars, creator and agency communications, email responses, surveys, and the rollout of new propositions.
• Design and deliver initiatives that increase creator participation, posting frequency, content creation, and sustained program activity across both verticals.
• Use engagement and performance data to identify opportunities, refine communications, and improve creator and agency effectiveness.

Content activation and program operations
• Plan and activate creator content for Activities across relevant social platforms and markets.
• Coordinate product and supply workflows with internal teams, balancing partner needs with program and business performance.
• Manage multiple workstreams across creators, agencies, marketing, product, technology, supply, and Brand stakeholders in a fast-paced global environment.
• Provide product and technical support by identifying issues, coordinating with the right teams, and driving them through to resolution.

Automation, analytics, and performance
• Lead the automation of the Agoda Ambassador program across both Activities and Accommodations to improve efficiency, scalability, and partner experience.
• Track, analyze, and communicate program performance, including daily Activities bookings, the number of active creators generating at least one booking, creator posting activity, and the volume of Activities content created.
• Build clear performance views and translate data into recommendations, actions, and business decisions.
• Continuously improve operating processes, identify bottlenecks, and create scalable ways of working across teams and external partners.

What you'll need to succeed
• 4-5 years of relevant experience in social media, affiliate marketing within an online business, creator or influencer programs, agency management, partnerships, or a related field.
• Demonstrated experience managing creator, agency, or partner relationships and delivering measurable commercial or engagement outcomes.
• Strong analytical skills and hands-on comfort with SQL and Tableau, with the ability to turn data into clear business insights and growth strategies.
• Experience using social monitoring tools to understand content activity, engagement, and program performance.
• Experience with AI tools such as Claude, or a strong willingness and ability to learn and apply them to improve program operations.
• Excellent stakeholder management, agency negotiation, creator communication, commercial thinking, and project management skills, including the ability to influence without direct authority.
• Strong problem-solving skills, attention to detail, and a bias for action, with the ability to lead complex cross-functional work and manage multiple priorities independently.
• High proficiency in written and spoken English, with the ability to communicate effectively across global teams and external partners.