Senior Product Marketing Manager, Flexibility

Help us use technology to make a big green dent in the universe!

Kraken powers some of the most innovative global developments in energy.

We create the technology that redefines utilities and unlocks a new energy system of the future. By optimising renewable generation, building a more intelligent grid, and empowering utilities to deliver an exceptional customer experience, our operating system is transforming the industry worldwide.

It’s an incredibly exciting time to work in energy. Join us on our mission to improve the lives of ONE BILLION humans within the decade and shape a cleaner, better future for everyone.

🏡 Where you'll fit in:

Our Marketing team is responsible for shaping how the world understands Kraken - who we are, what we stand for, and the impact we’re here to make. The team brings together brand, communications, content, campaigns, growth, and product marketing to tell compelling stories, build trust with our audiences, and support Kraken’s continued growth.

Working in Marketing at Kraken means being close to the business, our customers, and the market. You’ll help translate complex ideas into clear, engaging messaging; create campaigns that drive awareness and action; and partner closely with teams across the organisation to bring our mission to life. We’re looking for people who combine creativity with commercial thinking, strong execution, and a collaborative mindset.

🚀 What you’ll own:

• Shape our US go-to-market strategy for Kraken Flexibility:

  • Partner with the General Manager, Head of Sales and Head of Product to define and evolve the US go-to-market strategy.

  • Identify market opportunities, target segments and expansion priorities.

  • Develop recommendations on market entry, positioning and commercial strategy.

  • Build business cases and executive-level recommendations to support investment decisions.

  Lead commercialization across US Kraken Flexibility

  • Define differentiated value propositions and positioning.

  • Partner with Marketing to develop go-to-market content, including sales enablement and customer-facing materials.

  • Partner with Product, Sales and Customer Success to develop commercialization plans, and to ensure successful launches and market adoption.

  • Drive analyst engagement, customer references and thought leadership to build awareness and adoption in the US market.

  Be the voice of the market

  • Synthesize customer feedback from sales, customer success and other channels, and market research into actionable insights.

  • Bring an outside-in perspective to product and commercial planning.

  • Influence roadmap and GTM decisions through customer and market intelligence.

  • Own the competitive intelligence motion, tracking competitor propositions, market moves, customer needs, pricing signals and regulatory developments.

  • Run win/loss analysis in partnership with sales and product, and synthesize learnings into clear recommendations for positioning, product priorities and commercial strategy.

🧠 What you’ll bring to the party:

• 7+ years' experience in Product Marketing, Commercial Strategy, GTM Strategy, Product Management or Management Consulting.

• Experience defining go-to-market strategies for enterprise software or technology products.

• Background in utilities, demand response and flexibility programs, at least across one of the categories: Edge DERMS and/or Grid DERMS. Experience in both - an advantage;.

• We're looking for someone who enjoys ambiguity, thinks strategically and is motivated by solving commercial challenges

Are you ready for a career with us? We want to ensure you have the right tools and environment to unleash your potential. If you have any accommodation requests, please contact us at inclusion@kraken.tech. We’ll do our best to tailor the experience to your needs so you can feel comfortable, confident and be at your best!

Studies have shown that some groups of people, like women, are less likely to apply to a role unless they meet 100% of the job requirements. Whoever you are, if you like one of our jobs, we encourage you to apply as you might just be the candidate we’re looking for! At Kraken, we're creating a team of genuine, honest, empathetic people. Our people are our strongest asset and the unique skills and perspectives people bring to the team are the driving force of our success. As an equal opportunity employer, we do not discriminate on the basis of any protected attribute. We consider all applicants without regard to race, colour, religion, national origin, age, sex, gender identity or expression, sexual orientation, marital or veteran status, disability, or any other legally protected status.

*Our (i) Applicant and Candidate Privacy Notice and Artificial Intelligence (AI) Notice, (ii) Website Privacy Notice and (iii) Cookie Notice govern the collection and use of your personal data in connection with your application and use of our website. These policies explain how we handle your data and outline your rights under applicable laws, including, but not limited to, the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). Depending on your location, you may have the right to access, correct, or delete your information, object to processing, or withdraw consent. By applying, you acknowledge that you’ve read, understood and consent to these terms

Please note that, in line with our current recruitment policy, we are unable to offer visa sponsorship for this position; applicants must have the right to work in the country that they're applying to, at the time of application.*